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- To raise awareness of the university community about educational, research and career opportunities in Germany, Malaysia, China, Turkey, UK and USA
- To promote and enhance academic cooperation on national and international levels
- To develop and implement joint degree programs in collaboration with leading international universities
- To promote inter-cultural harmony by equipping faculty members and students with cross-cultural competence, needed for working and studying in a multi-cultural environment
- To offer opportunities for learning Foreign Languages on-campus
- To equip students with a ‘skill set’ that shall enable them to thrive in multi-cultural environments and embark on international career paths after their graduation
